PWP - Private Wealth Policy
Positive Initial Results One Month After the Update
2. September 2026
About a month ago, Vienna-Life added new features to the Private Wealth Policy. The focus was on two goals: simplifying the process for sales partners and being able to accommodate additional customer scenarios. After the first few weeks, it is clear that brokers have responded particularly positively to the automatic submission of applications and the option to designate legal entities as policyholders. It’s time for an initial assessment.
Less effort in the application process
One of the most significant changes concerns the processing of applications. Since the update, applications have been automatically submitted electronically. This reduces the need for additional manual steps and media breaks. Especially with a solution like the Private Wealth Policy, a process that is as simple as possible plays an important role alongside the product’s customization options. Initial feedback from the brokerage community indicates that this simplification is particularly appreciated in day-to-day work. For sales partners, the change primarily means less administrative effort and a more straightforward processing workflow following the consultation.
New Opportunities for Businesses
The option to designate legal entities as policyholders also broadens the scope of the Private Wealth Policy. A simple example is a limited liability company (GmbH) that wishes to invest a portion of its long-term available liquidity. In addition to a traditional securities account, the Private Wealth Policy can now also be considered as an additional framework for investing in funds and ETFs. For brokers, this creates another point of entry when dealing with business clients and companies with investable liquidity. Which solution is appropriate in a specific case always depends on the individual’s economic, legal, and tax situation.
The first few weeks confirm that we are on the right track
Experience to date shows that further developing a product does not always require fundamental changes. Often, it is targeted adjustments that make a tangible difference in day-to-day advisory work. This is precisely where the innovations in the Private Wealth Policy come into play: less administrative effort and greater flexibility in dealing with a variety of client situations. Initial feedback from the brokerage community confirms that we are on the right track. Moving forward, Vienna-Life intends to continue leveraging the insights of its sales partners to refine products and processes in areas where they deliver tangible added value in day-to-day practice.
FAQ
What is the Private Wealth Policy?
The Private Wealth Policy is a unit-linked life insurance policy from Vienna-Life that offers flexible options for asset allocation and estate planning.
Who is the Private Wealth Policy suitable for?
It is particularly well-suited for clients who wish to structure their assets for the long term, invest them, and pass them on to the next generation.
Where can I find more information?
You can find more information about the Private Wealth Policy and its customization options here: Unit-Linked Life Insurance
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